Author Question: McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Because McDonald's ... (Read 122 times)

appyboo

  • Hero Member
  • *****
  • Posts: 527
McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Because McDonald's will be launching the new size nationally, it will want to use a mix of _____ and _____.
 A) personal selling; publicity
  B) sales promotion; advertising
  C) publicity; trade shows
  D) advertising; personal selling
  E) publicity; public relations

Question 2

Executives at Home Depot hardware stores are performing a SWOT analysis. They discover that stores are experiencing high turnover. At the same time, they discover an expected increase of spending nationwide on home improvement products. The high turnover would be classified as a(n) _____ and the increase in home improvement spending would be classified as a(n) _____.
 A) threat, weakness
  B) strength, threat
  C) opportunity, weakness
  D) opportunity, threat
  E) weakness, opportunity



sarajane1989

  • Sr. Member
  • ****
  • Posts: 296
Answer to Question 1

B

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

For a complete list of videos, visit our video library