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Author Question: Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavored cheese ... (Read 152 times)

SGallaher96

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on: Jul 14, 2018
Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavored cheese along with a coupon for 50-cents off the purchase. Which of the following is likely to be Kraft's objective for this sales promotion?
 A) Boost customer loyalty
  B) Cross-sell other products from Kraft
  C) Reward existing customers
  D) Encourage trial of the product
  E) Build customer relationships

Question 2

A company decides that it will become the market leader in the poultry business in five years, with a 40 share of the market. This statement would be classified as a(n):
 A) vision.
  B) mission.
  C) strategy.
  D) operational plan.
  E) goal.


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Fayaz00962

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

E


SGallaher96

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Reply #2 on: Jul 14, 2018
Thank you :)


Fayaz00962

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Reply #3 on: Jul 14, 2018
Happy to help you


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