Kraft sets up a stand inside a supermarket and hands out samples ...

[SGallaher96]

Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavored cheese along with a coupon for 50-cents off the purchase. Which of the following is likely to be Kraft's objective for this sales promotion?
 A) Boost customer loyalty
  B) Cross-sell other products from Kraft
  C) Reward existing customers
  D) Encourage trial of the product
  E) Build customer relationships

Question 2

A company decides that it will become the market leader in the poultry business in five years, with a 40 share of the market. This statement would be classified as a(n):
 A) vision.
  B) mission.
  C) strategy.
  D) operational plan.
  E) goal.

[Fayaz00962]

Answer to Question 1

D

Answer to Question 2

E

[SGallaher96]

Thank you

[Fayaz00962]

Happy to help you