Author Question: When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to ... (Read 46 times)

clippers! · **on:** Jul 14, 2018

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:
A) attract new customers.
B) encourage trial of a product.
C) identify prospects.
D) boost customer loyalty.
E) gain attention in the retail environment.

Question 2

Jean is about to purchase the franchise rights for a fitness facility. Her key reservation about pursuing a franchise as opposed to opening her own gym from scratch is:
a franchise provides her marketing support and materials.
A) a franchise gives her too much control over the business.
B) a franchise will force her to create the products and services she'll offer customers.
C) Jean must pay a franchise fee to get started, along with a certain percentage of profits.
D) a franchise provides her training and management advice.
E) a franchise provides her marketing support and materials.