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Author Question: When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to ... (Read 23 times)

clippers!

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on: Jul 14, 2018
When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:
 A) attract new customers.
 B) encourage trial of a product.
  C) identify prospects.
 D) boost customer loyalty.
 E) gain attention in the retail environment.

Question 2

Jean is about to purchase the franchise rights for a fitness facility. Her key reservation about pursuing a franchise as opposed to opening her own gym from scratch is:
  a franchise provides her marketing support and materials.
 A) a franchise gives her too much control over the business.
  B) a franchise will force her to create the products and services she'll offer customers.
  C) Jean must pay a franchise fee to get started, along with a certain percentage of profits.
  D) a franchise provides her training and management advice.
  E) a franchise provides her marketing support and materials.


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olivia_paige29

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

C


clippers!

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  • Posts: 828
Reply 2 on: Jul 14, 2018
Excellent

ricroger

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Reply 3 on: Yesterday
Gracias!

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