Author Question: The owner of a golf course is convinced that weekly advertising in the local newspaper will be the ... (Read 97 times)

WhattoUnderstand · **on:** Jul 14, 2018

The owner of a golf course is convinced that weekly advertising in the local newspaper will be the most effective method. As the marketing manager, you feel obligated to warn him that newspaper advertising:
A) has a short life span because people usually read it and then discard it.
B) is one of the most expensive forms of advertising available.
C) is likely to reach people outside the golf course's market area.
D) has a long lead time to place ads, often up to 90 days.
E) has become almost worthless with all advertising moving to the Internet.

Question 2

Before Tyler was approved to own a State Farm Insurance Agency, he had to submit a business plan that included ____________. This section detailed Tyler's plans for securing customers and promoting his agency.
A) an operations plan
B) an executive summary
C) a marketing plan
D) a market analysis
E) financial projections