Author Question: Which element of the promotion mix involves the use of direct incentives for customers to purchase ... (Read 37 times)

RODY.ELKHALIL · **on:** Jul 14, 2018

Which element of the promotion mix involves the use of direct incentives for customers to purchase or try a product?
A) Sales promotion
B) Advertising
C) Public relations
D) Personal selling
E) Media relations

Question 2

The fact that insulin and power steering both originated with individual inventors and small companies is testimony to the power of small businesses as providers of:
A) employment.
B) competition.
C) technical innovation.
D) capital.
E) quality.