The coordination of all aspects of a company's promotion mix to ensure that a clear and consistent message is conveyed to consumers is known as:
A) integrated marketing communications.
B) its marketing mix.
C) its promotional package.
D) the marketing-communications mix.
E) media relations.
Question 2
Nick D'Alosio, a 17-year-old high school student, created an iPhone app that he sold to Yahoo for 30 million. His app, Summly, creates 400-character summaries of news articles sent to your phone. This is an example of which contribution that small businesses make to the US economy?
A) Technical innovation
B) Providing employment
C) Providing competition
D) Meeting the needs of society and larger organizations
E) Spurring growth
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