Author Question: You are working for an athletic shoe company that has just developed a shoe that is 40 lighter than ... (Read 122 times)

frankwu · **on:** Jul 14, 2018

You are working for an athletic shoe company that has just developed a shoe that is 40 lighter than any shoe on the market. This shoe is ideal for distance runners, and your company is confident that runners around the world will want to buy the shoe. Based on this information, you suggest that your company charge a ________ price than other shoes on the market based on ______________.
A) lower, the maximum price customers are willing to pay
B) higher, what competitors are charging.
C) lower; your cost to produce the product
D) higher; the maximum price customers are willing to pay
E) lower, what competitors are charging

Question 2

The fact that small businesses have access to machinery and computers today, when they may have been out of reach 20 years ago, is an example of which factor contributing to entrepreneurship?
A) Characteristics of entrepreneurship
B) Outsourcing
C) Downsizing
D) Culture of entrepreneurship
E) Advances in technology