Gerber produces baby formula, cereals, beverages, yogurt snacks, toddler meals, and side dishes. This collection of products is referred to as Gerber's:
A) market mix.
B) target market.
C) product line.
D) product mix.
E) market segment.
Question 2
After Leon graduates from college, he will be joining his father, uncles, and grandfather in the family business. His grandfather will be retiring soon and Leon isn't sure who will be running the business. This relates to which key consideration for choosing ownership structure?
A) Ease of start-up and administration
B) Legal and financial responsibility
C) Taxation and division of profits
D) Business control and transfer of ownership
E) Management structure
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