Author Question: Borden, Inc, wants to develop a new line of great-tasting, low-calorie, low-fat, and low-cholesterol ... (Read 14 times)

mpobi80 · **on:** Jul 14, 2018

Borden, Inc, wants to develop a new line of great-tasting, low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment. The managers are currently in which phase of new product development?
A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Development and testing

Question 2

All of the following are ways to collect useful marketing research information except:
A) sending questionnaires by mail.
B) conducting telephone polls.
C) conducting personal interviews.
D) buying from commercial or governmental data sources.
E) randomly stopping persons on the street to inquire about their buying habits.