Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Its product development engineers create estimates of the costs involved in the development of this product in order to determine if the product will be profitable. Which phase of product development does this illustrate?
A) Idea generation
B) Commercialization
C) Test marketing
D) Product development and testing
E) Product analysis
Question 2
General Mills is setting up a marketing information system to keep track of marketing trends. External sources of marketing data include all of the following except:
A) raw material suppliers.
B) forecasts about general economic conditions.
C) the company's historical sales data.
D) customers.
E) competitors' activities.
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