Author Question: Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped ... (Read 64 times)

jenna1

  • Hero Member
  • *****
  • Posts: 568
Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Its product development engineers create estimates of the costs involved in the development of this product in order to determine if the product will be profitable. Which phase of product development does this illustrate?
 A) Idea generation
  B) Commercialization
  C) Test marketing
  D) Product development and testing
 E) Product analysis

Question 2

General Mills is setting up a marketing information system to keep track of marketing trends. External sources of marketing data include all of the following except:
 A) raw material suppliers.
  B) forecasts about general economic conditions.
  C) the company's historical sales data.
  D) customers.
  E) competitors' activities.



Awesome

  • Sr. Member
  • ****
  • Posts: 280
Answer to Question 1

E

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

For a complete list of videos, visit our video library