Author Question: The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of ... (Read 70 times)

james0929 · **on:** Jul 14, 2018

The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a _____ basis.
A) behavioristic
B) demographic
C) psychographic
D) brand-related
E) geographic

Question 2

After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.

If J.W. Company planned to build a new factory on the land they own, how would this impact the government of that town?
A) Increased product choices
B) Increased pay
C) Increased job opportunities
D) Increased tax revenue
E) Increased profits