Author Question: Topps, a company that produces baseball cards, develops its products to appeal primarily to young ... (Read 54 times)

magmichele12 · **on:** Jul 14, 2018

Topps, a company that produces baseball cards, develops its products to appeal primarily to young adults who are baseball fans. This group is Topps's:
A) business-to-business market.
B) market segmentation.
C) promotion strategy.
D) target market.
E) marketing mix.

Question 2

Reducing packaging materials is an example of which sustainability strategy?
A) Socioeconomic model of social responsibility
B) Community outreach
C) Economic model of social responsibility
D) Facility improvements
E) Product design improvements