Scott has decided to buy a laptop, so he spends some time reading product reviews online and asking his friends what they like and dislike about their laptops to get a better idea of what type of laptop he wants to buy. Which step in the consumer decision process does this illustrate?
A) Recognizing problem
B) Evaluating alternatives
C) Searching for information
D) Purchasing
E) Evaluating after purchase
Question 2
When DVR recorders were first introduced, the price was very high, often preventing the average consumer from purchasing one. Today, as a result of increased competition in the market, DVRs are significantly cheaper. By reducing the price of these products and ensuring a large number of product offerings, competition has promoted the consumers' right to:
A) inexpensive products.
B) be informed.
C) be heard.
D) quality products.
E) choose.
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