Author Question: Jamie drops her smartphone in the cafeteria and shatters the screen, so she needs to buy a new ... (Read 62 times)

humphriesbr@me.com · **on:** Jul 14, 2018

Jamie drops her smartphone in the cafeteria and shatters the screen, so she needs to buy a new phone. Which step of the consumer decision process does this illustrate?
A) Searching information
B) Evaluating alternatives
C) Purchasing
D) Recognizing problem
E) Evaluating after purchase

Question 2

The motion picture industry uses a rating system to describe the content of its movies. Movies are accompanied by ratings such as PG (parental guidance suggested) or R (not suitable for those under 17). This rating system satisfies consumers' right to:
A) be heard.
B) safety.
C) be informed.
D) censorship.
E) refunds.