Author Question: Which element of the marketing mix involves transportation, storage, and the selection of ... (Read 53 times)

dollx · **on:** Jul 14, 2018

Which element of the marketing mix involves transportation, storage, and the selection of intermediaries?
A) Production
B) Promotion
C) Placement
D) Product
E) Price

Question 2

Executives at a large grocery retailer are evaluating their financial results for the latest quarter. They have noticed a few key issues damaging profits, including big cost increases from their suppliers, increased cost of regulation, and taxes in a few of the key cities where they operate stores, and increased competition. As a result, the company decides to close its 10 largest stores and concentrate on smaller suburban and rural markets where price competition isn't as fierce.

How will this decision likely affect grocery customers in cities where stores are closing?
A) More product choices
B) Lower prices
C) Higher profits
D) Fewer product choices
E) Decreased tax revenue