Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
A coronary artery bypass graft (CABG) is a procedure to bypass a blocked coronary artery. The proced
Modern primate study sometimes involves high-tech methods. This golden lion tamarin is having a batt
Checking gasoline for alcohol involves using a graduated cylinder and adding water to check if the ...
Use of a hand tool to apply pressure to a trigger point.
The two skills of the element Selection of Alternatives
Marketing: An Introduction, 7th Edition