Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
Mercury (element)
Bolts and screws have many different heads. The head determines what tool is needed.
Marketing Management, 4th Edition
A dice game involves throwing three dice and betting on one of the ...
What element(s) is/are being oxidized?
Structural organization of a copia transposable element in Drosophila