Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
Germination of grass seeds involves mobilization of stored reserves
Critical thinking involves analysis in which the nurse examines patient data available from a variet
The two skills of the element Selection of Alternatives
Calculate the atomic mass of element
Opener Pigment mutations within an ear of corn, caused by transposition of the Ds element
Mercury Element