Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
The sexual cycle of flowering plants involves alternation of sporophyte and gametophyte generations.
Critical thinking involves analysis in which the nurse examines patient data available from a variet
Arthroscopic surgery involves the surgery of a joint with the use of a flexible arthroscope and othe
Fall assessment tool
An exhaust manifold spreader tool is a tool that is absolutely necessary to use when reinstalling ...
Marketing Management (13th Edition)