This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is an element or tool of marketing communications that focuses on consumers ... (Read 18 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
Which of the following is an element or tool of marketing communications that focuses on consumers communicating among themselves about the firm's product?
 a. referral system c. press release
  b. word-of-mouth communications d. None of the above.

Question 2

Which of the following is a marketing communications tool used to promote the goodwill of the firm as a whole?
 a. press relations c. public relations
  b. press release d. public release


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of word-of-mouth communication

Answer to Question 2

C
Definition of public relations


laurencescou

  • Member
  • Posts: 593
Reply 2 on: Jun 29, 2018
Wow, this really help

amcvicar

  • Member
  • Posts: 341
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Bolts and screws have many different heads. The head determines what tool is needed. Bolts and screws have many different heads. The head determines what tool is needed.
The two skills of the element Selection of Alternatives The two skills of the element Selection of Alternatives
Marketing Management (13th Edition) Marketing Management (13th Edition)
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
There are four hospitals (consumers in this example) willing to pay the following amounts for a ... There are four hospitals (consumers in this example) willing to pay the following amounts for a ...
Video: Mechanisms of capillary exchange (transcytosis & bulk flow)

For a complete list of videos, visit our video library