Which of the following is an element or tool of marketing ...

[laurencescou]

Which of the following is an element or tool of marketing communications that focuses on consumers communicating among themselves about the firm's product?
 a. referral system c. press release
  b. word-of-mouth communications d. None of the above.

Question 2

Which of the following is a marketing communications tool used to promote the goodwill of the firm as a whole?
 a. press relations c. public relations
  b. press release d. public release

[joechoochoy]

Answer to Question 1

B
Definition of word-of-mouth communication

Answer to Question 2

C
Definition of public relations

[laurencescou]

TYSM

[ashely1112]

Thanks for the timely response, appreciate it