A producer of bottled water wants to make sure that consumers can purchase its product virtually anywhere-in vending machines, supermarkets, convenience stores, and restaurants. Which element of the marketing mix does this reflect?
A) Product
B) Placement
C) Profit
D) Price
E) Promotion
Question 2
Blake Mycoskie was inspired to begin TOMS Shoes after witnessing the hardships that children in Argentina face growing up without shoes. According to the TOMS website, Mycoskie's idea was to create a for-profit business that was sustainable and not reliant on donations. Since 2006, TOMS has extended their efforts to donate to people in need by donating eyeglasses and clean water in addition to shoes. TOMS operates under which concept?
A) A monopoly
B) Transparency and social responsibility
C) The socioeconomic model of social responsibility
D) The economic model of social responsibility
E) Ethical decision making
