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Author Question: All of the following are advantages to the franchisor except A) fast and selective distribution of ... (Read 88 times)

kaid0807

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All of the following are advantages to the franchisor except
 A) fast and selective distribution of products.
  B) no involvement in national advertising campaigns.
  C) assurance of how the outlets will be maintained and operated.
  D) gains from the franchisee's high motivation.
  E) a freeing up of capital for expansion of goods and services.

Question 2

Joanne works in the marketing department of a toy manufacturing company. Her company offers discounts for soft toys but sells electronic toys at a price higher than that of its competitors. In this scenario, Joanne's company is adopting the strategy of:
 A) everyday-low pricing.
  B) high/low pricing.
  C) penetration pricing.
  D) skimming pricing.



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milbourne11

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Answer to Question 1

B

Answer to Question 2

B





 

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