Author Question: Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of ... (Read 52 times)

james0929 · **on:** Jul 14, 2018

Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year. She can get all of the following from the marketing plan except
A) resource allocation plans.
B) marketing objectives.
C) production goals.
D) marketing strategy.
E) implementation and control efforts.

Question 2

Explain the difference between a product line and a product mix. Provide an example for each.

tuate · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

C

Answer to Question 2

A firm may have many different product lines. A product line is a group of products that are closely related to each other, either in terms of how they work or the customers they serve. Amazon's first product line, for instance, was books. To meet the needs of as many booklovers as possible, Amazon carries well over a million different books in its product line.
A firm's product mix consists of all of the product lines and individual items sold by a single firm. Amazon's product mix includes a wide range of product lines, from books to electronics, to toys.