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Author Question: Influences on the external marketing environment that stem from actions of elected and appointed ... (Read 61 times)

Shelles

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Influences on the external marketing environment that stem from actions of elected and appointed officials are called ____ forces.
 A) government regulatory
  B) legal
  C) external cultural
  D) social
  E) political

Question 2

In the context of product layers, at the most fundamental level, consumers buy a _________ that satisfies their needs.
  A. core benefit
 
  B. implicit benefit
 
  C. pure product
 
  D. augmented product
 Fill in the blank(s) with correct word



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nyrave

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Answer to Question 1

E

Answer to Question 2

core benefit





 

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