A single marketing mix consists of one type of product with little or no variation, one price, one promotional program aimed at everyone, and ____ distribution system(s) to reach all customers in the total market.
A) five
B) four
C) three
D) two
E) one
Question 2
Which of the following is true of a goods and services spectrum?
A) It dictates whether people should opt for goods or services.
B) It lets the marketer estimate the prices that should be associated with goods and services.
C) It highlights similarities between goods and services.
D) It provides a tool for analyzing the relationship between goods and services.
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