Morton Salt Company designs a single marketing mix and directs it at the entire market. The company is using the ____ approach.
A) target market
B) undifferentiated
C) market segmentation
D) concentrated
E) differentiated
Question 2
EatOut Pizzeria is a food joint that serves pizza, and Pure Magic is a luxury beauty salon that sells beauty products. What do EatOut Pizzeria and Pure Magic have in common?
A) They provide pure services.
B) Their products are examples of convenience products.
C) They offer pure goods.
D) Their products are a mix of goods and services.
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