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Author Question: A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's ... (Read 64 times)

mynx

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on: Jul 14, 2018
A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target
 A) unit.
  B) segment.
  C) market.
  D) source.
  E) demand.

Question 2

A management consulting firm offers a management training program that instructs students on utilizing various tools for effective time management and aims to improve their risk management skills. Which form of product is the firm offering?
 A) Pure goods
  B) Partial goods
  C) Pure services
  D) Partial services


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xiaomengxian

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

C


mynx

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review

gcook

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Reply 3 on: Yesterday
Excellent

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