When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with ____ utility.
A) time
B) place
C) form
D) marketing
E) possession
Question 2
Which of the following is a difference between demographic segmentation and geographic segmentation?
A) Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
B) Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
C) Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
D) Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.
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