Is the business buyer or the individual consumer more likely to ...

[Diane]

Is the business buyer or the individual consumer more likely to know more about the product being purchased? Support your answer.

Question 2

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.
 
 Indicate whether the statement is true or false

[iman]

Answer to Question 1

Business buyers are usually better informed than consumers about products. Business buying often occurs through description, inspection, sampling, or negotiation--processes often not provided to consumers. Business transactions are often more complicated and orders tend to be larger, therefore accurate information is considered more important.

Answer to Question 2

True

[Diane]

Excellent

[bblaney]

Gracias!