Author Question: Determining the location and demographics of people in the advertising target, the content of the ... (Read 92 times)

BrownTown3 · **on:** Jul 14, 2018

Determining the location and demographics of people in the advertising target, the content of the message, and the characteristics of the audiences reached by various media is done when creating the advertising message.

Indicate whether the statement is true or false

Question 2

Jefferson, Inc (JI)

Jefferson Inc (JI) is a relatively new company that wants to improve its employee rewards, compensation, and benefits. The company understands that there are effective reward systems that will motivate employees. However, JI management is not sure which would be the best for the company. Compensation, another important area, must also be improved so that it will satisfy all employees effectively. In addition, the company wants to create benefits to keep the employees not just satisfied, but also motivated. Yet another pressing issue is deciding on the training methods that are to be used to successfully teach the new employees.

JI believes that it will be on the right path if all of these changes can be successfully accomplished. The company plans to incorporate performance appraisals so it can be sure that the rewards, compensation, and benefits are effectively distributed.

Refer to Jefferson, Inc If JI management discovers that its female employees generally make less than its male employees, it may want to study the ____ of positions occupied by men and women.
A) job analysis
B) monthly salary
C) comparable worth
D) incentive payments
E) hourly wages