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Author Question: The combination of promotion methods that a firm uses to reach a target market is called ... (Read 218 times)

LCritchfi

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on: Jul 14, 2018
The combination of promotion methods that a firm uses to reach a target market is called advertising.
 
 Indicate whether the statement is true or false

Question 2

Discuss the effect of Title VII of the Civil Rights Act of 1964 on employment opportunities for minorities. Are the effects similar to those of the Age Discrimination and Employment Act?


karmakat49

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Reply #1 on: Jul 14, 2018
Answer to Question 1

False

Answer to Question 2

Title VII applies to the selection and promotion of employees. The purpose is to ensure that employers make personnel decisions based only on employee qualifications instead of on the basis of sex, race, color, religion, or national origin. The Age Discrimination in Employment Act is concerned with discrimination based on age. The effects are similar, but Title VII is broader and not focused solely on one characteristic as is the Age Discrimination in Employment Act.


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LCritchfi

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Reply #2 on: Jul 14, 2018
Thank you


karmakat49

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Reply #3 on: Jul 14, 2018
No problemo


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