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Author Question: A promotion mix can be defined as communication about an organization and its products that is ... (Read 17 times)

ARLKQ

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on: Jul 14, 2018
A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target-market members.
 
 Indicate whether the statement is true or false

Question 2

Define the concept of comparable worth. What do critics say about comparable worth?


frankwu0507

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Reply #1 on: Jul 14, 2018
Answer to Question 1

False

Answer to Question 2

Comparable worth is the concept that seeks equal compensation for jobs that require about the same level of education, training, and skill. Critics believe that the market should determine wages and the worth of jobs in an organization and that laws that move us toward comparable worth should not tamper with the market forces of wages. Critics also argue that inflating salaries artificially for female-dominated occupations encourages women to keep those jobs rather than seek higher paying jobs.


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