Author Question: Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's ... (Read 57 times)

JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?
 A) Development of the media plan.
  B) Creation of the advertising message.
  C) Evaluation of the advertising's effectiveness.
  D) Analysis of the advertising target audience.
  E) Execution of the campaign.

Question 2

American major appliance manufacturers have recently adopted a strategy that calls for better quality in their products. One method of implementing this strategy at the operations level is through
 A) innovation circles.
  B) a Gantt chart.
  C) PERT.
  D) quality circles.
  E) another layer of resourceful managers.



frre432

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

E

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

For a complete list of videos, visit our video library