Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?
A) Development of the media plan.
B) Creation of the advertising message.
C) Evaluation of the advertising's effectiveness.
D) Analysis of the advertising target audience.
E) Execution of the campaign.
Question 2
American major appliance manufacturers have recently adopted a strategy that calls for better quality in their products. One method of implementing this strategy at the operations level is through
A) innovation circles.
B) a Gantt chart.
C) PERT.
D) quality circles.
E) another layer of resourceful managers.
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