An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine. The litter box company's campaign is likely to fail because the ad is unlikely to:
A) appeal to adults.
B) reach the market.
C) reach its target audience.
D) offer enough product information.
E) stimulate any interest.
Question 2
____ is a disciplined approach that relies on statistical data and improved methods to eliminate defects from a firm's products and services.
A) Six Sigma
B) Quality Magic
C) The National Quality Program
D) The Total Management Program
E) Employee Participation Now Program