Author Question: An article in The Wall Street Journal addresses the issue of customer service and mentions that the ... (Read 103 times)

formula1 · **on:** Jul 14, 2018

An article in The Wall Street Journal addresses the issue of customer service and mentions that the Ritz Carlton Hotel Company offers outstanding customer service at all of its hotels. This article is an example of _____.
A) feedback
B) personal selling
C) advertising
D) public relations
E) sales promotion

Question 2

When demand exceeds capacity, all of the following are reasonable options for the firm except
A) operating overtime hours to meet the demand.
B) starting a second or third shift.
C) subcontracting part of the work to other producers.
D) turning away some long-time customers.
E) expanding the capacity of the current facility.