Author Question: Why would a marketer identify and analyze the target audience before defining the advertising ... (Read 59 times)

tsand2 · **on:** Jul 14, 2018

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Question 2

During the period after World War II, the United States was the most productive country in the world for approximately ____ years.
A) five
B) ten
C) twenty
D) thirty
E) fifty

b614102004 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

Since the target audience is the group of people toward whom a firm's advertisements are directed, identification of the target market is a necessary first step. The advertising campaign can only be designed after the target market has been clearly identified as well as analyzed to know what will likely work as advertising and what may not.

Answer to Question 2

D