Author Question: A branding strategy in which a firm uses a different brand for each of its products is called ____ ... (Read 59 times)

Hungry! · **on:** Jul 14, 2018

A branding strategy in which a firm uses a different brand for each of its products is called ____ branding.
A) producer
B) individual
C) unity
D) family
E) promotion

Question 2

If First National Bank were to assign one of its bank tellers to business merchants and two others to individual accounts, it would be departmentalizing on the basis of
A) location.
B) population.
C) customer.
D) function.
E) service.