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Author Question: Brand names such as Tide, Surf, Biz, and Wisk are effective names because they A) suggest special ... (Read 129 times)

burton19126

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Brand names such as Tide, Surf, Biz, and Wisk are effective names because they
 A) suggest special characteristics and benefits of the product.
  B) are easy for customers to say, spell, and recall.
  C) are generic terms for detergent.
  D) indicate the products' uses.
  E) blend with competing brand names.

Question 2

Grouping the United States into the Northeast Region, the Northwest Region, the Southeast Region, and the Southwest Region would be departmentalization by
 A) location.
  B) customer.
  C) function.
  D) product.
  E) task.



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Galvarado142

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Answer to Question 1

B

Answer to Question 2

A





 

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