Author Question: Rose is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some ... (Read 78 times)

kaid0807 · **on:** Jul 14, 2018

Rose is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe?
A) Preference
B) Ignorance
C) Insistence
D) Acceptance
E) Recognition

Question 2

General Motors has separate divisions for Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac. This is an example of departmentalization by
A) function.
B) location.
C) customer.
D) product.
E) model.