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Author Question: Would Coca-Cola be a generic brand? Why or why not? How would you expect the package and label of a ... (Read 80 times)

colton

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on: Jul 14, 2018
Would Coca-Cola be a generic brand? Why or why not? How would you expect the package and label of a generic product to look?

Question 2

The four basic management functions are planning, organizing, leading and motivating, and controlling.
 
 Indicate whether the statement is true or false


Madisongo23

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Reply #1 on: Jul 14, 2018
Answer to Question 1

No, Coca-Cola is a manufacturer brand, a brand that is owned by a manufacturer; it is not a generic brand, a product with no brand at all. As a brand product, Coca-Cola also has a distinct and notable appearance, whereas generic brand products have no special name and have plain packaging.

Answer to Question 2

True


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