Sales forecasts generally are not affected by the level of marketing effort planned for the forecast period.
Indicate whether the statement is true or false
Question 2
O. Sawyer discovered problems in coordinating the work flow going from her department to marketing. To solve the problem, she identified some situations that needed correction and asked employees to submit their suggestions for improvement. After their suggestions were summarized, the employees selected one for implementation. Next, a supervisor was given responsibility and authority to oversee implementation and to keep Sawyer informed. Sawyer's actions exhibit the ____ leadership style.
A) laissez-faire
B) hands-off
C) existential
D) authoritarian
E) democratic
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Basic Marketing Research: Using Microsoft Excel Data Analysis