Author Question: Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has ... (Read 298 times)

krzymel · **on:** Jul 14, 2018

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to
A) weigh the various options that have come to light.
B) make a choice.
C) acknowledge that a problem exists.
D) look for information that may include brand names and product characteristics.
E) acquire the car.

Question 2

The process of influencing people to work toward a common goal is
A) motivating.
B) leading.
C) a sign of an autocratic leader.
D) a hands-off approach.
E) implementing.