One brand of dog food uses the slogan Love them like family. Feed them like family and begins the ad by looking at the list of ingredient in other dog foods compared to brand X. Brand X wants you to feed your dog with food that is similar to the food you feed your family. What is the hidden assumption?
a. Dogs have the same nutritional needs as people.
b. Dogs are as important as people.
c. If you don't give your dog this kind of dog food, you don't love your animal enough.
d. People who love their families feed them good food.
Question 2
It is important to learn how to recognize hidden assumptions for several reasons. Which of the following reasons is probably not one of them?
a. Hidden assumptions are often based on inaccuracies or faulty logic.
b. Hidden assumptions are often not obvious to the reader.
c. Hidden assumptions are themselves arguments that must be supported with reasons.
d. Hidden assumptions are most likely deliberate attempts by the writer to unfairly persuade a reader.
Biomagnification in a Lake Ontario food chain.
The Bush Family
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C. Michelangelo The Holy Family (Doni Tondo)
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