Author Question: A product that has a small share of a growing market is known as a a. cash cow. b. question ... (Read 44 times)

ishan · **on:** Jul 21, 2018

A product that has a small share of a growing market is known as a

a. cash cow.
b. question mark.
c. prospector.
d. defender.
e. star.

Question 2

Which of the following is NOT one of the characteristics of an SBU?

a. It has its own set of competitors.
b. It has its own distinct mission.
c. It is formed to prevent a star or a cash cow from dropping to question marks.
d. It is a single division or set of closely related divisions within the corporation.
e. It has its own strategy that sets it apart from other SBUs within the organization.