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Author Question: Explain the marketing concept denoted by the letters STP. What will be an ideal ... (Read 22 times)

lunatika

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on: Jul 26, 2018
Explain the marketing concept denoted by the letters STP.
 
  What will be an ideal response?

Question 2

How are craft unions organized in the construction industry?
 
  What will be an ideal response?


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amit

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Reply #1 on: Jul 26, 2018
Answer to Question 1

STP means segmenting the market to determine the specific sectors of interest, targeting a specific set of customers, and positioning a company for competitive advantage.

Answer to Question 2

Unions in the construction industry are organized by craft. The carpenters, electricians, steel workers, and plumber each have separate unions.


lunatika

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Reply 2 on: Jul 26, 2018
YES! Correct, THANKS for helping me on my review

scikid

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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