Explain the importance of identifying an operation's target ...

[Starlight]

Explain the importance of identifying an operation's target market.
 
  What will be an ideal response?

Question 2

Chteauneuf-du-Pape is most associated with which of the following grapes?
 
  a. Sangiovese
 b. Nebbiolo
 c. Tempranillo
 
  d. Grenache

[juicepod]

Answer to Question 1

Because different beverage operations appeal to different people, managers must accurately identify potential customers. Managers group those customers who are most likely to visit their operations into categories, or target markets. Target markets are those potential customers whose specific needs and wants an operation seeks to meet. Managers segment target markets by demographics and psychographics. By targeting specific markets, managers can make the most effective use of selling and promotional efforts.

Answer to Question 2

D

[Starlight]

Thanks for the timely response, appreciate it

[recede]

Gracias!