Author Question: Which of the following does not apply to supporting display materials on buffets? a. All ... (Read 111 times)

jeatrice · **on:** Aug 10, 2018

Which of the following does not apply to supporting display materials on buffets?

a. All decorative elements, regardless of where placed, must be edible.
b. Decorative items may be made of various materials, including ice, butter, flowers, etc.
c. Items should be carefully selected to enhance the theme of the event.
d. Support display items must never be more than 6 inches in height.
e. b and d, only do not apply.

Question 2

Describe the importance of effective external and internal promotionmarketing.

What will be an ideal response?

macybarnes · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

E

Answer to Question 2

If a promotion is to have its intended effect, customers must know about it.To ensure that guests know about the promotions they offer, managerstypically use external communication channels such as newspapers,magazines, radio, and TV. External signage can also be used. Whencustomers arrive at an operation, managers rely on internal selling tools suchas POP and POS posters and interior signage to encourage customers to takeadvantage of the promotion. Unless it is advertised effectively, even the bestsales promotion will fail simply because customers did not know about it.