This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Describe objective measures of personal selling effectiveness. What will be an ideal ... (Read 79 times)

roselinechinyere27m

  • Hero Member
  • *****
  • Posts: 557
on: Aug 10, 2018
Describe objective measures of personal selling effectiveness.
 
  What will be an ideal response?

Question 2

Buffets are merchandised towards profit, which means the high cost items are placed first and succeeding items placed in direct proportion to their cost.
 
  Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bsand8

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Aug 10, 2018
Answer to Question 1

Total number of menu items sold, changes in the number of items sold, andchanges in reservations made are all examples of objective measures ofadvertising effectiveness. Additional objective measures include increases inrevenue, total revenue, and the number of new customers visiting theoperation in a specific time period.

Managers establishing personal selling objectives assess efforts in enhancingawareness, encouraging trial, expanding usage, brand building, and trafficbuilding. They also focus on customer type, targeting those customers whohave not been buyers in the past, those who are current buyers but use theservices of competitors, and finally, the manager's current customers. Whenassessing suggestive selling and upselling results, managers measure theimpact of their training on staff improvement. In all cases, personal sellingobjectives for managers and staff should be measurable and time periodspecific.

Answer to Question 2

False


roselinechinyere27m

  • Member
  • Posts: 557
Reply 2 on: Aug 10, 2018
Wow, this really help

duy1981999

  • Member
  • Posts: 341
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Using a gauge that measures vacuum in units of inches of water to test the vacuum at the dipstick ... Using a gauge that measures vacuum in units of inches of water to test the vacuum at the dipstick ...
(a) A turbidometry detector measures laser light directly across from the light source. The sample, ... (a) A turbidometry detector measures laser light directly across from the light source. The sample, ...
Describe the development of atherosclerosis, including its role in the risk of heart disease Describe the development of atherosclerosis, including its role in the risk of heart disease
For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately
Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ... Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ...
Cost = $99.49; Rate of markup based on cost = 32%. Find the markup and selling price. Cost = $99.49; Rate of markup based on cost = 32%. Find the markup and selling price.
Video: Major Elements in Biological Molecules: Proteins

For a complete list of videos, visit our video library