Author Question: Mental accounting refers to what? a. How guests tend to tally up an estimate of how much their ... (Read 16 times)

Tazate

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Mental accounting refers to what?
 
  a. How guests tend to tally up an estimate of how much their total check will be before ordering.
  b. How guests classify certain expenses into certain categories.
  c. How financial advocates try to enforce crazy cost and margin targets into pricing decisions.
  d. How prices should take into consideration all cost accounts.
  e. None of the above.

Question 2

An ice cream with 100 percent overrun expands
 
  a) one and one half times its original volume.
  b) two times its original volume.
  c) two and one half times its original volume.
  d) none of the above.



Christopher

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Answer to Question 1

B

Answer to Question 2

b



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