A major problem for measuring a audience viewing a channel on cable systems especially in the smaller markets is
a. the same service will rarely be on the same channel number from system tosystem.
b. HUT levels are lower for cable.
c. the cable companies won't share what their customers are watching.
d. it takes more than 5 minutes of viewing to register the viewer.
Question 2
To be included in the Nielsen local ratings, a cable network must get at least ________ percent of viewers.
a. 1
b. 3
c. 10
d. 50
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Problem